If you ever want to see how powerful words are and how they are perceived, keep doing and looking at the same things, but change how you describe them.
For where words derive their power from, is in how they are perceived, thus in the perception they become powerful words.
Power Of Words
For example, take a look at disruptive behaviours and the word disruptive, the perception of that words is quite aggressive and the ive bit at the end is like a small punch and therefore is quite bravado in its perception and pushing at others.
Now take those same behaviours and start using the word needy to associate with them and see how your perception of the behaviours change, so in becoming needy behaviours, all of a sudden it becomes a pull perception and a selfish perception.
Deconstructing Language – Mark Passio
Another example is sport, for some of the teams I take we had these exercises we called Field Passing Drills, because that was the main component of the drills with a shot at goal and a goal scoring opportunity at the end. We now still use the same drills and instead use the term Strikers Drills, because everyone wants to be a striker, so there becomes an energy about the drills that was not there before. At the end of the day we’re still using the same drills, but basically rebranded them so it creates a more positive image in people’s mind.
What a successful rebrand looks like
A change in covers or book titles will affect how a book is perceived before you even open the pages and celebrities and artists change their names as well, for who would listen to the music of Reginald Kenneth Dwight.
Advertisers and Corporations do this rebranding and name changing for their products all the time and sometimes the subtlest of changes can have the biggest effects on how things are perceived and once the perception changes, the energy changes.
And once you get a shift in the energy, positive changes can be made far more easily.
Not all words are powerful words, and words attain their power from how they are perceived