It would be interesting to sit down and discuss which individual has had the most influence over the recent era of the last 200 odd years, though when you start looking into marketing, one name keeps coming to the fore, that of Edward Bernays.
Edwards Bernays would be a name that not many people would have heard of, yet being what people refer to as, the father of modern marketing, you can begin to understand the influence he has had on the creation of modern society.
And the techniques he devised for marketing are still being used to this very day and the following are just a small example of Edward Bernays work and influence.
The Manufacture Of Consent
The Art of Public Manipulation
Torches Of Freedom
The Century Of The Self
Edwards Bernays: Propaganda 101
The Ultimate Propagandist
There is so much information out there about Edwards Bernays, that when one begins researching, one of the first questions that crosses the mind is, why don’t more people know more about him? Though when you understand the type of people and organisations he did work for, it’s no wonder only a few people know about his influence on the current world.
Edward Bernays, possibly the most influential individual of the recent era